We are taught that "winners never quit." But in business, blind persistence isn't a virtue—it's a liability. Clinging to a failing strategy because of how much time or money you’ve already invested is the fastest way to kill your company.
Today in 5 minutes or less, you’ll learn:
Embracing The Pivot
3 Tips How To Clear Your Mind
Hey there, strategic leaders!
There is a thin line between perseverance and stubbornness. Perseverance is staying committed to the vision. Stubbornness is staying committed to the tactic, even when the market is screaming at you that it doesn’t work.
Many business owners refuse to pivot because of the "Sunk Cost Fallacy." We think, "I can't change direction now, I've already spent six months and $50k on this!"
Here is the reality: That money is gone. The only question that matters is whether your next dollar—and your next hour—is going toward something that will actually grow, or just toward propping up your ego.
WHY You Must Embrace the Pivot:
Market Realities Shift: What worked in 2020 might be irrelevant in 2026. If the market moves and you stand still, you become obsolete.
Opportunity Cost: Every resource tied up in a dead-end project is a resource stolen from a profitable one. You aren't just losing money; you are missing opportunities.
Team Morale: Your team knows when something isn't working. Forcing them to execute a losing strategy kills their confidence in your leadership.
Survival: The businesses that last decades aren't the ones that stick to the original business plan; they are the ones that adapt to survive.
HOW to Pivot With Confidence:
Separate Identity from Strategy: Admitting a product or service isn't working doesn't mean you are a failure. It means you are a smart operator who reads the data. Detach your ego from the outcome.
Listen to the Cash Flow: Passion is great, but profit is the scorecard. If a division has been bleeding cash for three quarters despite your best efforts, the market has voted. Listen to it.
Test Before You Turn: You don’t have to burn the ships immediately. Run a small pilot program for the new direction. Validate the new angle with real sales before you fully commit the fleet.
Communicate the "Why": A pivot can scare your team if they don't understand it. Explain clearly: "We aren't changing because we are panicked; we are changing because we see a better path to the vision."
“A pivot isn’t an admission of defeat—it is a strategic decision to stay in the game.”
3 Tips Of The Week
How To Clear Your Mind
Physical Reset: When the pressure is high, go lift something heavy or go for a long ruck. Physical stress helps process mental stress.
The "No-Shop" Talk Rule: When you sit down for dinner with your family this weekend, business talk is banned. Be present as a father/husband/partner, not a CEO.
Review Your Wins: It’s easy to focus on what needs to change. Spend 10 minutes Sunday night writing down three things that are working perfectly. perspective matters.
Are you holding onto a strategy that isn't serving you? If you need an outside perspective to help you decide whether to push through or pivot hard, schedule your FREE Strategic Clarity Call. Let’s look at the numbers and make the hard call together.
Don’t go down with the ship just to prove a point. Steer it,
Jason